CrossFit Got FOUND!
3D Street Mural Breaks The Guinness World Record
The Huffington Post (click on the link for video and more cool photos)
The largest mural ever was completed Thursday, as part of the seventh annual Guinness World Records Day. British artists '3D Joe & Max,' with their incredible 3D street mural that measures a whopping 9,601 square feet, joined over 300,000 other people as they all attempted to break various records around the world.
Produced in collaboration with athletic brands Reebok and CrossFit, the massive optical illusion depicts a waterfall cascading into a deep gorge, making it look as though the members of the Reebok/CrossFit team are performing death-defying stunts. View the impressive mural below as well as a slideshow of behind-the-scenes footage and other cool 3D murals we found.
Reebok CrossFit and 3D Joe and Max have teamed up in an attempt to create the world’s largest 3D street artwork ever. The painting will be officially unveiled at London’s West India Quays, Canary Wharf, on Guinness World Records Day, Thursday 17th November. Here artist, Joe Hill, is captured marking up the image, which will measure a staggering 1000m”. Visit youtube.com/reebok for exclusive behind the scenes footage.
THEN, on "The Doctors" TV show this week..
And THEN, in People magazine....
PEOPLE’s 11/28/11 double issue, which reveals Bradley Cooper the 2011 Sexiest Man Alive, hits newsstands on Friday, Nov. 18.
In anticipation of strong demand for this popular franchise issue, Reebok is unveiling its first “Fit is Sexy” super-takeover ad campaign of the PEOPLE brand spanning print, digital, mobile and tablet platforms on Wednesday, Nov. 16, the day Cooper was revealed as PEOPLE’s Sexiest Man Alive cover. Reebok’s ad campaign features Rich Froning, this year’s "Fitness Man on Earth" and winner of the 2011 ReebokCrossFit Games, and his wife, Hillary, who decided to get serious about CrossFit after seeing Rich win Reebok’s competition. (Reebok.com/Fitissexy)